基于红色资源视角的石家庄红色城市品牌打造研究

Research on Red Brand Building of Shijiazhuang City from the Perspective of Red Resources

红色资源近年来受到党和政府的高度重视.厘清红色资源的概念、分类,继之开展系统调查与科学评价,对于打造红色品牌,实现经济高质量发展极为必要.在明晰红色资源概念、红色资源分类的基础上,分析了石家庄市打造红色城市品牌的良好基础,从红色资源系统调查、红色资源评价指标体系构建、红色城市品牌构建策略3个方面提出红色城市品牌打造的建议.研究结果对于石家庄国际化、现代化美丽城市建设和河北省文化强省建设有一定的指导意义.

Red resources have been highly valued by the Party and the national government in recent years.It is extremely necessary for building a red brand to promote the high-quality development of urban economy to clarify the classification of red resources,and carry out the systematic investigation of red resources.After analyzing the good foundation of building a red city brand for Shijiazhuang city based on clarifying the concept of red resources and its classification,suggestions have been put forward from three aspects of red resources system investigation,red resource evaluation index system construction and red city brand building strategy.The research results have certain guiding significance for the internationalization,modern and beautuful city construction of Shijiazhuang and the construction of a culturally strong province in Hebei Province.