浅谈混合教学模式下的课程设计方法——以电子商务专业直播电商课程为例

On the Course Design Method under Blended Teaching Mode

近年来,电子商务行业发展迅速,尤其是以直播为表现形式的内容营销全面爆发,社会对电商相关专业人员的需求不断扩大。越来越多的学习者需要通过互联网平台学习相关知识,高职院校电子商务专业的人才培养也引入了多场景、多手段的学习模式,力求“岗课赛证”深度融通,实现边学习边实践,边积累边验证的学习过程。鉴于当前社会学习者和在校学生对电商领域的相关知识与技能的学习需求,本文以电子商务专业直播电商课程为例,对混合教学模式下的课程设计和教学模式提出建议并展开探讨。

In recent years,the e-commerce industry has developed rapidly,especially the content marketing in the form of live streaming,and the demand for e-commerce related professionals has been expanding.More and more learners need to learn relevant knowledge through the Internet platform,and the talent training of e-commerce major in higher vocational colleges has also introduced a multi-scene and multi-means learning mode,striving to deeply integrate the“post,course,competition and certificate”and realize the learning process of learning while practicing,accumulating while verifying.In view of the learning needs of current social learners and students for knowledge and skills related to the field of e-commerce,this paper takes live streaming e-commerce course as an example,puts forward suggestions and discusses the course design and teaching mode under the blended teaching mode.