文化消费提升的内涵机制、城市趋势与路径选择——以成都市为例

On the Intrinsic Mechanisms,Urban Trends and Path Selection in Promoting Cultural Consumption-Take Chengdu as An Example

我国正从“生产社会”向“消费社会”转型。文化消费是文化经济的重要构成,是形成新质生产力的内生动力。进入新发展阶段,我国社会主要矛盾发生转变,城市文化消费迎来新一轮提质扩容机遇。从消费行为发生的视角看,文化消费通过消费意愿触发、消费偏好优化、消费群体波及三大机制实现整体水平提升。当前,城市文化消费呈现出需求个性化圈层化、方式数字化智能化、群体低龄化老龄化的趋势,文化消费水平成为城市现代化的重要表征。文章以成都市为例,分析了城镇居民文化消费的现状特征,指出未来应从促进收入增长与经济增长同步、综合施策促进文化消费、扩大优质产品供给、培育新兴消费市场、提升公共文化服务品质五个方面入手,进一步增强文化消费能力、优化文化消费环境、培养文化消费偏好、提升文化消费层次、壮大文化消费群体。

China is transitioning from a"production society"to a"consumption society".Cultural consumption plays a crucial role in the cultural economy and serves as an intrinsic driving force for the development of new qualitative productive forces.As China enters a new development stage,the principal challenge facing Chinese society has evolved,paving the way for a new era of qualitative expansion in urban cultural consumption.From the perspective of consumption behavior,cultural consumption can be enhanced through three key mechanisms:triggering consumption intentions,optimizing consumption preferences,and expanding consumption groups.Currently,urban cultural consumption is characterized by trends towards customized needs,digital and intelligent modes,and younger-and older-generation orientation.The cultural consumption has become a significant indicator of urban modernization.Using Chengdu as a case study,this paper examines the current characteristics of urban residents'cultural consumption.It suggests that in the future,we should synchronize income growth with economic expansion,implement comprehensive policies to boost cultural consump-tion,increase the supply of high-quality cultural products,foster new consumer markets,and enhance the quality of public cultural ser-vices.By doing so,we can further strengthen cultural consumption capacity,optimize the cultural consumption environment,cultivate and enhance consumption preference,and expand the potential cultural consumer group.