传统文化综艺节目的跨媒介叙事形态与策略——基于“奇妙游”系列节目的考察

The Cross-media Narrative Form and Strategy of Traditional Cultural Variety Shows:An Investigation Based on the"Wonderful Tour"Series of Programs

河南卫视“奇妙游”系列节目在媒介融合背景下,通过创新节目内容生产和传播方式,形成了协同式叙事、沉浸式叙事及延伸化叙事三大叙事形态,并基于受众、技术和媒介构建了跨媒介叙事策略。该系列节目巧妙融合中国传统文化与现代元素,以新颖的跨媒介叙事方式展现传统文化,使之焕发新活力,为传统文化的创造性转化和创新性发展提供了新路径。节目利用数字技术赋能,打破圈层壁垒,讲好中国故事,形成跨文化认同,并系统变现打造品牌意识,成功将文化元素融入故事中,激活文化记忆,产生情感共鸣,成为传统文化综艺节目的典范。

In the context of media convergence,Henan TV's"Wonderful Tour"series of programs has formed three narrative forms:collaborative narrative,immersive narrative and extended narrative,through innovative program content production and dissemination methods,and has constructed a cross-media narrative strategy based on audience,technology and media.This series of programs cleverly combines Chinese traditional culture with modern elements,presents traditional culture in a novel cross-media narrative way,and revitalizes it,providing a new path for the creative transformation and innovative development of traditional culture.The program uses digital technology to empower,break down circle barriers,tell Chinese stories well,form cross-cultural identity,and systematically monetize to create brand awareness.It successfully integrates cultural elements into the story,activates cultural memory,and generates emotional resonance,becoming a model of traditional cultural variety shows.