算法机制与智媒时代文学生产的美学逻辑——兼及“文学终结论”的算法想象与可能性进路

Algorithmic Mechanism and the Aesthetic Logic of Literary Production in the Era of Intelligent Media—And Algorithmic Imagination of the-End-of-Literature Theory and Its Possible Approaches

作为智媒时代的神经中枢,算法传播的文学介入是这一技术形态进驻人类社会实践的深度模式,中西艺术史中的数学观念及其审美实践为理解这一技术话语提供了经验参照。就文学生产而言,ChatGPT相对微软小冰对自然语言建模的迭代与升级在佐证人工智能文学生产强大势能的同时,对文学的创造性议题提出了挑战。算法在文学传播与接受层面更为成熟的表现形式则跳出人工智能文学生产的视角,在更为宽泛的智媒技术立场审议文学的算法实践议题,其形构的定制化的文学接受、虚拟化的社群互动、更具“劝服性”的文学召唤结构以及文学消费的“信息茧房”效应成为这一技术形态深度影响文学传播的典范表征。算法对于文学场域的介入重新唤起对文学终结论的思考,其引发的文学生产主体的身份危机赋予文学终结论以新的考察立场。

As the nerve center of the era of intelligent media,the literary intervention of algorithmic communication is the in-depth mode of this technological form into human social practice,and the mathematical concepts and their aesthetic practices in Chinese and Western art history provide empirical references for understanding this technological discourse.In terms of literary production,ChatGPT’s iteration and upgrading of natural language modeling relative to Microsoft’s Xiaoice has challenged the issue of creativity in literature while corroborating the powerful potential of AI literary production.The more mature manifestation of algorithms in literary dissemination and acceptance jumps out of the perspective of AI literary production,and considers the issue of algorithmic practice in literature from the standpoint of a broader smart media technology.The customized literary acceptance,virtualized community interaction,more“persuasive”literary summoning structure,and the“information cocoon”effect of literary consumption shaped by the algorithm have become exemplary representation of the deep impact of this technological form on literary communication.The intervention of algorithms in the literary field has reawakened the thinking about“the end of literature”,and the identity crisis of the subject of literary production triggered by algorithms has given“the end of literature”a new position for examination.