中文助推新质生产力话语国际传播的策略与方法探析——以“汉语桥”视频为例

Strategies and Methods for Using Chinese to Publicize the New Quality Productive Forces Discourse Internationally——Taking the “Chinese Bridge” Videos as an Example

新质生产力不仅促进了中国经济社会的进步,也为国际传播提供了新的发展契机。新质生产力话语的国际传播应以概念的准确译介与理念的清晰阐释为原则要义,以科技创新、绿色生态、以人为本为基本内容,坚持以中文为传播载体,构建以中文国际传播为基础的发展平台。以“汉语桥”视频中新质生产力话语的呈现为例,研究发现运用新质科技创新媒介,建构新质传播情境;搭建新质共情传播矩阵,拓展多元叙事主体;以中文为新质传播载体,关注语言文化教学等方式能够推动新质生产力话语的国际传播。

The emergence of new quality productive forces has not only accelerated China's economic and social development but also opened new avenues for international communication.The international dissemination of new quality productive forces discourse should take as its priority the precise conceptual translation and interpretation,sticking to the discursive content of scientific and technological innovation,green ecology,and people-centered development,and build a development platform with the Chinese language as the medium and its international communication as the base.This paper,taking the “Chinese Bridge” videos as examples,points out how to create the new quality communication context by means of new media resulted from new technology,constructs an empathetic communication matrix to expand narrative perspectives,and employs the Chinese language as a communicative medium to see how things like language and cultural education can promote the international communication of new quality productive forces discourse.