论清末白话报的业务革新

Business Innovation of Vernacular Newspapers in the Late Qing Dynasty

清末白话报是中国近代报刊史上一支重要的生力军。它的兴起不仅改变了当时文言报刊一枝独秀的局面,而且在新闻业务上别开生面,呈现出别样的风采:在栏目设计和内容安排上突出针对性与实用性,更好地服务社会大众;在报章语言上追求言文合一与平易浅近,有力地提高了报纸的传播力与影响力;在评论写作上讲究深入浅出和通俗易懂,增强了思想启蒙的传播效果。相对于文言报刊,清末白话报以通俗化的形式和丰富多彩的内容赢得了受众普遍的认同和喜爱。

The vernacular newspapers in the late Qing Dynasty was an important new force in the history of modern Chinese newspapers and periodicals.Its rise not only changed the outstanding situation of classical Chinese newspapers and periodicals at that time,but also showed a different style in news business:highlighting pertinence and practicality in column design and content arrangement,and better serving the public;the pursuit of the unity of spoken and written language and common people in the newspaper language has effectively improved the communication power and influence of the newspaper.In commentary writing,one should emphasize the importance of being easy to understand and profound,which enhances the communication effect of ideological enlightenment.Compared with classical Chinese newspapers and periodicals,vernacular newspapers in the late Qing Dynasty won widespread recognition and love from the readers with its popular form,rich and colorful content.