算法修辞:数字时代的媒介技术说服实践

Algorithm Rhetoric:Media Technology Persuasion Practice in the Digital Era

随着数字媒介的普及,算法作为一种修辞策略被嵌入符号系统、界面设计及信息流通过程当中。算法修辞不仅提升了信息传播的效率与质量,还在一定程度上塑造了用户的思想观念与行为决策,展现了强大的劝说和引导功能。在这个过程中,算法系统构建了一个由传者、受众和技术背景组成的对话与协商体系。信息可见性、显示序列与信息组合成为算法修辞的基本说服机制。大型语言模型等智能媒体进一步强化并掩藏数字媒体的说服性策略,个体对语言模型的使用,呈现出高度的媒介驯化的特征。

With the popularization of digital media,algorithms have been embedded as a rhetorical strategy in symbol systems,interface design,and information flow processes.Algorithm rhetoric not only improves the efficiency and quality of information dissemination,but also shapes the ideological concepts and behavioral decisions of users to a certain extent,demonstrating powerful persuasion and guiding functions.In this process,the algorithm system constructs a dialogue and negotiation system composed of communicators,audiences,and technical backgrounds.Information visibility,display sequence,and information combination become the basic persuasive mechanisms of algorithm rhetoric.Large scale language models and other intelligent media further strengthen and conceal the persuasive strategies of digital media,and individuals exhibit a high degree of media domestication in the use of language models.