社会主义核心价值观融入电商平台知识产权算法治理

Incorporating core socialist values into algorithmic governancefor intellectual property on e-commerce platforms

随着大数据、人工智能、云计算等新一代技术的勃兴,算法逐步成为电商平台知识产权侵权治理的新型手段,且主要呈现为算法检测机制和算法通知机制,二者基于同一技术原理,属“同一事物的两个面”。算法技术的异化和滥用都有可能导致电商平台知识产权算法治理的伦理风险,从算法技术本体来说,建立模型、数据输入以及输出结果三个阶段皆存在一定隐患;从算法应用主体来说,成本考量、侵权责任规避以及利益诱导都会成为主体滥用算法的因素。社会主义核心价值观融入电商平台知识产权算法治理是坚持依法治国和以德治国相结合的必然要求,也是实现中国式法治现代化的应有举措。以技术伦理学“内在主义研究进路+外在主义研究进路”为逻辑思路,社会主义核心价值观与电商平台知识产权算法治理的结合,可被提炼为电商平台知识产权算法治理整体的宏观切入点,以及算法“科技向善”、禁止知识产权滥用、电商平台自治权三个微观切入点,同时对应法治、文明与公正、诚信、自由及民主价值观。遵循“技术本身技术应用”理念,进一步针对算法程序设计的三个阶段,建议将其纳入公共利益考量、建立信息共享机制、设立算法“反通知”程序,同时在算法运用限度上,目前应坚持算法过滤的非义务属性和完善恶意通知的治理措施。

With the rise of new technologies such as big data,artificial intelligence,and cloud computing,algorithms have emerged as a novel means for governing intellectual property(IP)infringement on e-commerce platforms.This governance primarily manifests in two forms:algorithm detection mechanisms and algorithm notification mechanisms,which,despite being based on the same technological principles,represent“two sides of the same coin”.However,the alienation and misuse of algorithmic technology can lead to ethical risks in IP governance on e-commerce platforms.Potential pitfalls exist at three stages:model establishment,data input,and output results.Additionally,factors such as cost considerations,evasion of infringement liabilities,and profit incentives can motivate entities to misuse algorithms.Integrating core socialist values into the algorithmic governance of IP on e-commerce platforms is a necessary requirement for combining the rule of law with moral governance,and is a crucial step toward modernizing China’s legal framework.Using a technical ethics approach that combines both intrinsic and extrinsic perspectives,the integration of core socialist values with algorithmic governance can be distilled into macro-level and micro-level focal points:a macro focus on the holistic governance of IP on e-commerce platforms,and micro focuses on promoting“technology for good”,prohibiting the abuse of intellectual property,and enhancing platform autonomy.These correspond to values of rule of law,civilization and justice,integrity,freedom,and democracy.Adhering to the principle of“technology itself-technology application”,this paper proposes several recommendations for algorithm program design across the three stages,including incorporating public interest considerations,establishing information-sharing mechanisms,and setting up an algorithmic“counter-notification”process.Furthermore,regarding the limits of algorithm application,it is currently suggested to maintain the non-mandatory nature of algorithm filtering and to improve governance measures for malicious notifications.