浅析多巴胺色调在家电设计领域的应用

A Brief Analysis of the Application of Dopamine Color Tones in the field of Household Appliance Design

满足的重要需求;“多巴胺”色调成为当前产品色彩设计的重要趋势与潮流。本文以家电产品为研究对象,探讨了“多巴要:在当今“Z世代”人群逐渐成为家居产品的主流消费群体的背景下,表达自我、追求个性化成为产品外观设计时需胺”色调在家电外观设计中的应用,发现了应用“多巴胺”色调可以显著提升产品的竞争力,提升消费者对品牌的满意度、对产品的使用体验;此外,本文还提出了设计师应通过分析社会经济环境、市场需求和消费者心理等因素,主动进行色彩设计的创新应用。

In the context of the"Z generation"gradually becoming the mainstream consumer group of home products,expressing oneself and pursuing individuality have become important needs that need to be met in product appearance design;"dopamine"tones have become an important trend and fashion in current product color design.This paper takes home appliances as the research object and explores the application of"dopamine"tones in home appliance appearance design.It is found that the application of"dopamine"tones can significantly enhance the competitiveness of products,improve consumers'satisfaction with the brand and the user experience of products;in addition,this paper also proposes that designers should actively carry out innovative applications of color design by analyzing factors such as the social and economic environment,market demand and consumer psychology.