《中国日报》中医药报道的中医药形象构建——基于语料库的积极话语分析

Traditional Chinese Medicine's Image Constructed by the Reports of China Daily—A Corpus-Based Positive Discourse Analysis

中医药的新闻报道对于中医药形象和国际影响力的塑造至关重要,对其进行积极话语分析,可以揭示这些话语特征所建构的中医药形象,为中医药的国际传播提供启示。该文建立了《中国日报》中医药新闻报道语料库,基于语料库辅助的积极话语分析,以扩展意义单位模型为分析框架,采用定量与定性相结合的方法考察《中国日报》中医药报道中所建构的中医药形象。研究发现,《中国日报》对中医药的报道展现出中医药源远流长、博大精深的深厚底蕴和济世救人、勇于创新的蓬勃朝气,有助于中医药树立良好的国际形象,加快国际化进程,向世界传递中国智慧。

News coverage of traditional Chinese medicine(TCM)is crucial for shaping the image and international influence of TCM,and the positive discourse analysis of TCM news reports can reveal the images of TCM constructed by these discourse features and provide insights for the international communication of TCM.This paper establishes a corpus of traditional Chinese medicine news reports in China Daily.Based on the corpus-based positive discourse analysis and using the model of Extended Units of Meaning as the analytical framework,a combination of quantitative and qualitative methods is used to analyze the image of traditional Chinese medicine constructed in the traditional Chinese medicine reports in China Daily.The research finds that the coverage of traditional Chinese medicine in China Daily demonstrates the heritage of traditional Chinese medicine with its long history and profoundness,and the vigorous spirit of helping the world and being innovative,which helps establish a good international image,accelerate the internationalization process,and convey Chinese wisdom to the world.