南粤古驿道定向大赛的社会文化杠杆效应研究

Research on Social and Cultural Leverage Effects of the Nanyue Ancient Post Road Orienteering Competition

农村体育赛事对于促进乡村振兴、实现文化传承、增强社区凝聚力具有重要意义.运用文献资料、实地调查等方法,考察南粤古驿道定向大赛的社会文化杠杆效应、面临挑战及其优化路径.研究认为,南粤古驿道定向大赛是一项结合体育竞技与历史文化传统、活化利用南粤古驿道的特色赛事,具有增强社区凝聚力与身份认同、活化展示和传承传统文化、塑造和推广南粤古驿道品牌、传播体育精神与激发参与热情、促进社会文化和健康教育发展等社会文化杠杆效应.同时,也面临着组织管理与资源配置挑战、文化传承与创新之间矛盾突出、健康生活方式难以推广、赛事品牌建设受阻等挑战.基于此,提出不断优化政策制度,实现资源整合共享;坚持文化传承与创新发展,促进文化与生态和谐共生;推广健康生活方式,促进全民健身高质量发展;加强品牌建设,扩大赛事社会影响等优化路径.

Rual sports play an important role in promoting rural revitalization,realizing cultural inheritance and enhancing community cohesion.Using the methods of literature and field investigation,the paper investigates the social cultural leverage effects,challenges and optimization paths of Nanyue Ancient Post Road Orienteering Competition.According to the research,the Competition is a unique event combining sports competition with historical and cultural traditions and activating the use of Nanyue Ancient Post Road.It has social and cultural leverage effects such as enhancing community cohesion and identity,revitalizing and inheriting traditional culture,shaping and promoting the brand of Nanyue Ancient Post Road,advocating sportsmanship and inspiring enthusiasm for participation,and promoting the development of social culture and health education.At the same time,it also faces the challenges of organizational management and resource allocation,the contradiction between cultural inheritance and innovation,the difficulty of promoting healthy lifestyles and building event brand.Based on this,the optimization paths are proposed to continuously optimize the policy system to achieve the integration and sharing of resources,adhere to the development of cultural heritage and innovation,promote the harmonious coexistence of culture and ecology,promote healthy lifestyles,promote the high-quality development of the national fitness,and strengthen the branding to expand the social impact of the event.