观众何以重要——对电影工业美学纵深建构问题的思考

Why is the Audience Important—Thoughts on the Deep Construction of Aesthetics in the Film Industry

电影工业美学体系的建构中,观众问题是该工业美学自身内含的弘扬工业理性精神、提升电影美学品格等价值导向所引导的,也是其美学“提倡大众化”“、立足中国本土化”“、偏重体制内作者”“、优选类型生产原则”等宗旨所“凸显”的。在澄清了中国性之于电影工业美学的基础上,探讨中国观众的生成、中国观众文化基因之于工业美学接受之间关系的基础上,通过提倡观众研究的心智、认知,构建集体意义上的观影共同体和个体意义上的电影阐释主体等路径,达到通向电影工业美学纵深建构的目的。

In the construction of the aesthetic system of the film industry,the audience issue is guided by the value orientation of promoting industrial rationality and enhancing the aesthetic character of the film,which is inherent in the industrial aesthet⁃ics itself.It is also highlighted by its aesthetic principles of"advocating popularization","focusing on localization in China","emphasizing authors within the institution",and"principles of genre film production".On the basis of clarifying the role of Chineseness in the aesthetics of the film industry,this article explores the relationship between the production of Chinese audi⁃ences and the cultural genes of Chinese audiences in the acceptance of industrial aesthetics.By advocating the mental and cog⁃nitive paths of audience research,this article constructs a collective sense of viewing community and an individual sense of film interpretation subject,achieving the goal of deepening the construction of film industry aesthetics.