新媒体时代下景德镇陶瓷文化产业发展策略研究

Research on the Development Strategy of Jingdezhen Ceramic Culture Industry in the New Media Era

21世纪以来,信息技术不断发展,在陶瓷文化产业发展中将新媒体利用起来,并以此为基础开展工作,可以体现出多方面的积极作用。景德镇陶瓷文化产业做大做强,需抓住新媒体带来的优势和机遇,将新媒体与陶瓷产业相融合,利用新媒体传播景德镇陶瓷文化和发展景德镇陶瓷文化产业,从而带动整个陶瓷产业和城市实现高质量跨越式发展。本课题将围绕新媒体下景德镇陶瓷文化产业发展战略做研究,目的在于为景德镇陶瓷产业发展献计献策,提供具有可行性的战略方针。

Since the 21st century,information technology has continued to develop,and the new media will be used in the development of the ceramic cultural industry,and work on this basis,which can reflect the positive role in many aspects.Jingdezhen ceramic culture industry bigger and stronger,need to seize the advantages and opportunities brought by new media,the integration of new media and ceramic industry,the use of new media to spread Jingdezhen ceramic culture and develop Jingdezhen ceramic culture industry,so as to drive the entire ceramic industry and the city to achieve high-quality leapfrog development.This topic will focus on the development strategy of Jingdezhen ceramic cultural industry under new media,with the purpose of providing suggestions and suggestions for the development of Jingdezhen ceramic industry and providing feasible strategic guidelines.