服务贸易自由化背景下中国对外文化贸易发展研究

Research on the development of China’s foreign cultural trade in the context of service trade liberalization

在全球服务贸易自由化背景下,文化贸易已经成为各国进行文化传播和交流的主要渠道,同时也是中国对外贸易的核心组成部分。发展对外文化贸易对于推广中华优秀传统文化,增强国家软实力具有深远影响。值得注意的是,这一进程离不开政府的支持引导和企业的自主创新。基于对中国对外文化贸易发展趋势和主要问题的分析,提出中国可从优化对外文化贸易结构、激发消费潜能、加强数字技术在文化及相关产业融合等多方面,推动对外文化贸易发展,为中国文化走出去、融入世界文化大家庭作出贡献。

In the context of global service trade liberalization,cultural trade has become the main channel for cultural communication and exchange among countries,and is also a core component of China’s foreign trade.The development of foreign cultural trade has a profound impact on promoting excellent traditional Chinese culture and enhancing national soft power.It is worth noting that this process cannot be separated from the support and guidance of the government and the independent innovation of enterprises.Based on the analysis of the development trend and main problems of China’s foreign cultural trade,this paper proposes that China can promote the development of foreign cultural trade by optimizing the structure of foreign cultural trade,stimulating consumption potential,and strengthening the integration of digital technology in culture and related industries,so as to make contributions to Chinese culture going out and integrating into the world cultural family.