视觉传达设计专业产教融合的现状及优化路径

The Status Quo and Optimization Path of the Integration of Industry and Education in the Major of Visual Communication Design

产教融合可以有效应对市场变化,并为学生提供更好的职业发展机会。视觉传达设计产教融合目前在科技与创新、市场导向、跨学科融合、国际竞争与全球视野、社会责任感与可持续性观念、产业需求与教学内容结合等方面存在不足。可以采取以下优化路径:加强科技与创新的结合;提倡实践导向课程,培养行业洞察力;整合多学科知识,鼓励跨学科学习;积极拓展国际化教育;加强学生的社会责任教育;促进产业需求与教学内容的结合。

The integration of industry and education can effectively meet the needs of the changing market,and provide better opportunities to the students for their career development.There are many problems in the major of visual communication design in terms of the integration of industry and education,such as lack of the integration of technology and innovation,market-orientation,interdisciplinary integration,international competition and global perspective,social responsibility and sustainability vision,and the combination of industry demand and teaching content.The following optimization paths can be taken:strengthening the integration of technology and innovation;establishing practice-oriented courses to cultivate the students’knowledge about industry;promoting the interdisciplinary knowledge integration and encouraging interdisciplinary learning;expediting international education;strengthening the students’social responsibility;promoting the integration of market demand and teaching content.