山东省黄河流域红色体育文化资源的开发与利用

Development and Utilization of Red Sports Culture Resources in the Yellow River Basin of Shandong Province

培育发展红色体育文化资源,构建中国特色的红色体育文化产业,是中国红色文化继承与发扬的重要课题。山东省黄河流域拥有历史悠久的文化底蕴和丰富的红色体育文化资源。山东省推出红色文化旅游、红色体育文化活动、红色体育场馆建设等举措,有效激活了红色体育文化的生命力;然而,在保护与传承、开发、运营、宣传方面仍存在不足。可以考虑从加强保护、创造性开发、提高运营战略、拓展宣传渠道等多个层面积极推进其在当下的价值实现。

Cultivating and developing red sports cultural resources,and building a red sports cultural industry with Chinese characteristics,are important issues for inheriting and promoting Chinese red culture.The Yellow River Basin in Shandong Province has a long history of cultural heritage and rich red sports cultural resources.Shandong Province has launched measures such as red cultural tourism,red sports cultural activities,and red sports venue construction,effectively activating the vitality of red sports culture;However,there are still shortcomings in terms of its protection and inheritance,development,operation,and promotion.We can consider promoting its current value realization through multiple layers such as strengthening protection,creative development,improving operational strategies,and expanding promotional channels.