数智场域主流意识形态话语的生成逻辑、风险表征和优化路径

The Generative Logic,Risk Representation and Optimization Path of the Mainstream Ideological Discourse in the Field of Digital Intelligence

数智技术的快速发展开辟了主流意识形态话语传播的新场域,从话语生成逻辑上看主要表现为技术驱动逻辑、利益调节逻辑、公众参与逻辑、价值共生逻辑。与此同时,数智场域中主流意识形态话语的传播面临着话语主题上的主流与多元竞争加剧、话语空间上的公私领域界限模糊、传播过程中算法对理性选择的僭越以及话语秩序上的微观无序等风险。因此,应通过价值引领、技术优化、制度完善、治理创新、个体自觉等路径优化提升数智场域主流意识形态话语传播效能,提高网络生态治理水平。

The rapid development of digital intelligence technology has opened up a new field for the dissemination of mainstream ideological discourse.From the perspective of discourse generation logic,it is mainly manifested as technology-driven logic,interest-regulating logic,public participation logic and value symbiosis logic.At the same time,the dissemination of mainstream ideological discourse in the field of digital intelligence is faced with risks such as intensified competition between the mainstream and multiple ideological discourse in discourse topics,blurred boundaries between public and private fields in discourse space,arrogation of algorithms over rational choice in the process of dissemination,and micro-disorder in discourse order.Therefore,it is necessary to optimize the dissemination efficiency of mainstream ideological discourse in the digital intelligence field and improve the level of network ecological governance through value guidance,technology optimization,system improvement,governance innovation,and individual self-discipline.