中原文化赋能“豫农”品牌的价值审视

On the Value Review of Central Plain Culture Empowering the Brand of"Yunong"

农产品区域品牌建设是促进区域农业产业化发展、带动乡村振兴的重要推手。创建农产品区域品牌,不能局限于从时下流行的“健康”“绿色”“安全”等产品物理属性的价值点开展,也应从“地域文化”找到其特殊的精神属性。文化是品牌的核心与灵魂。在“品牌强省”建设过程中,河南应善于从中原文化中汲取养分和力量,将“中原文化”与“出彩河南”联系起来。挖掘文化资源“富矿”,赋能“豫农”品牌,不仅能构建差异化竞争优势、提升产品附加值,还能助推中原文化传播、提升从业人员的自豪感与自信心。

The construction of regional brand of agricultural products is an important driver to promote the development of regional agricultural industrialization and rural revitalization.The creation of regional brand of agricultural products should not be limited to the value points of current popular physical attributes such as"health","green",and"safety",but also should find their special spiritual attributes from the advancement of regional culture,which is the core and soul of a brand.In the process of building a"province with its own brand",Henan should be good at drawing nutrients and strength from the Central Plain civilization,and integrating the"Central Plain culture"with the propaganda of"making Henan shine".Tapping into the rich cultural resources and empowering the"Yunong(Henan Agriculture)"brand,can not only help build differentiated competitive advantages and increase product-added value,but also promote the spread of Central Plain culture and enhance the pride and self-confidence of practitioners.