基于IPA分析法的价格因素对游客满意度影响——以三亚市为例

Impact of Price Factors on Tourist Satisfaction Based on IPA Analysis:Taking Sanya as an Example

门票经济与高价门票负向风评一直是此消彼长的对立因素。基于旅游“吃、住、行、游、购、娱”6要素设置6个要素层测量维度,构建三亚市物价因素游客满意度评价指标体系,以IPA分析法探究三亚游客满意度,以期对三亚城市旅游竞争力提升提供科学的理论指导,助力三亚摆脱“价格因素”发展的桎梏,提升游客满意度。结果表明,游客对景区游览车、景区住宿、景区餐饮及酒店餐饮的价格与服务满意度较低,亟须改进,提升景区内部二次消费的满意度。

The ticket economy and the negative risk evaluation of high-priced tickets have always been the opposing factors.Based on the six elements of tourism,“food,accommodation,transportation,travel,shopping,and entertainment”,six element-level measurement dimensions were set up,the evaluation index system of tourist satisfaction of price factors in Sanya was constructed,and the IPA analysis method was used to explore the satisfaction of tourists in Sanya,in order to provide scientific theoretical guidance for the improvement of Sanya’s urban tourism competitiveness,helping Sanya get rid of the shackles of“price factor”development,and improving tourist satisfaction.The results show that tourists’satisfaction with the prices and services of scenic tour buses,scenic accommodation,scenic catering and hotel catering is low,and it is urgent to improve and enhance the satisfaction of secondary consumption in scenic spots.