数字经济对居民消费的影响研究:基于微观调查数据的实证分析

On the Impact of the Digital Economy on Residents' Consumption Promotion: An Empirical Analysis Based on Micro Survey Data

全面提振消费是加快构建以国内大循环为主体、国内国际双循环相互促进新发展格局的重要引领。数字经济催生了一系列新的消费业态和消费场景,成为拉动居民消费的重要契机。综合利用中国省级面板数据和微观家庭追踪调查数据,研究发现数字经济显著提升了居民消费支出,助推消费结构升级,使得基础型消费向更高层次的发展型消费转变。数字经济对不同区域居民消费的影响效应存在显著差异,相比东部地区,数字经济对中西部地区居民消费的影响效应更大。影响机制表明,数字经济通过提高网络购物便利性、缓解流动性约束、提升创业活跃度和非农就业等三方面提升了居民的消费水平。研究结论为理解数字经济如何推动消费提供了新的视角,同时为政府制定和完善消费刺激政策提供了一定参考和借鉴。

Promoting consumption comprehensively is a crucial driver for accelerating the establishment of a new development pattern centered on the domestic economy, with domestic and international circulations mutually reinforcing each other. The digital economy has given rise to a series of new consumption patterns and scenarios,providing a significant opportunity to boost household consumption. Utilizing provincial panel data and microlevel household survey data from China, the study finds that the digital economy significantly enhances household consumption expenditure and drives the upgrading of consumption structure, transitioning from basic consumption to higher-level developmental consumption. The impact of the digital economy on residents' consumption varies significantly across different regions. Compared to the eastern region, the impact of the digital economy on the consumption of residents in the central and western regions is greater. The mechanisms of influence indicate that the digital economy raises consumption levels by improving the convenience of online shopping, alleviating household liquidity constraints, and boosting entrepreneurial activity and non-agricultural employment. This study provides a new perspective for understanding how the digital economy promotes consumption, and also offers some reference and lessons for the government to formulate and improve consumption stimulation policies.