人工智能背景下高职院校图书馆数字阅读推广策略研究

Research on the Promotion Strategy of Digital Reading in Vocational College Libraries under the Background of Artificial Intelligence

全民阅读历经多年发展,其载体已经从纸质阅读变为数字阅读,因此图书馆也应顺应时代潮流,积极开展数字阅读推广。当前,图书馆数字阅读推广存在推广主体单一、推广内容同质、推广渠道狭窄、推广对象模糊等现实问题,需要高职院校通过“构建多元推广主体,增强主体之间联动”“创设智能可视场景,丰富电子图书数据库”“丰富线上推广方案,加强线下推广合作”“实施对象智能分类,精准勾勒用户画像”等措施,提高图书馆数字阅读推广的质量与效率,为图书馆可持续发展奠定坚实的基础。

After years of development,the medium of national reading has shifted from paper reading to digital reading.Therefore,libraries should also follow the trend of the times and actively promote digital reading.At present,there are practical problems in the promotion of digital reading in libraries,such as a single promotion subject,homogeneous promotion content,narrow promotion channels,and vague promotion targets.Vocational colleges need to improve the quality and efficiency of digital reading promotion in libraries through measures such as"building multiple promotion subjects,enhancing linkage between subjects""creating intelligent visual scenes,enriching electronic book databases""enriching online promotion plans,strengthening offline promotion cooperation""implementing intelligent object classification,and accurately outlining user profiles"laying a solid foundation for the sustainable development of libraries.