宋代文人瓶花艺术的文创设计思路研究

Research on the Cultural and Creative Design Ideas of Literati Vase Flower Art in the Song Dynasty

现阶段以宋代物质文化为主题的文创设计,普遍缺乏对设计主题的深度解析,文创产品往往在视觉形式上浮于表面,出现大量堆砌符号的设计。因此,文章以宋代文人视野下的瓶花艺术为基点,在现存问题的基础上进行瓶花主题的文创设计研究。梳理了宋代文人与瓶花艺术之间的相互作用及具体表现形式,挖掘其文化内涵。在设计思路层面对宋代文人瓶花的造型、色彩和材质进行总结,并应用于系列主题文创产品的设计实践中,以期为同类型的文创设计提供新的设计形式,丰富文创设计研究的厚度。

At this stage,the cultural and creative design with the material culture of the Song Dynasty as the theme generally lacks an in-depth analysis of the design theme,and the cultural and creative products are often superficial in visual form,and a large number of symbolic designs appear.Therefore,this paper takes the vase flower art from the perspective of the literati of the Song Dynasty as the starting point,and conducts the cultural and creative design research on the theme of vase flower on the basis of the existing problems.This paper sorts out the interaction between the literati of the Song Dynasty and the vase flower art and its specific expressions,and excavates its cultural connotation.At the level of design ideas,the shape,color and material of the literati vase flower of the Song Dynasty were summarized,and applied to the design practice of a series of themed cultural and creative products,in order to provide a new design form for the same type of cultural and creative design and enrich the thickness of cultural and creative design research.