AIGC在视觉传达设计初步创作阶段的应用方法研究

Research on the Application Method of AIGC in the Preliminary Creation Stage of Visual Communication Design

研究调查了AIGC(AI生成内容)技术的发展过程,并分析了其在视觉设计领域的应用案例,探索了AIGC技术在视觉传达设计初期创作阶段的应用可能性。通过这些研究,验证了AIGC在视觉传达设计初期创作过程中的作用,并重新定义了AIGC时代下视觉设计师的角色。研究方法首先通过文献调查,探讨了AIGC的特性及其在视觉传达设计中可应用的工具。随后,举办了AIGC工作坊,对设计师们创作的海报、标志等作品及其创作过程进行了分析。研究结果表明,AIGC在视觉传达设计的初期创作阶段可以作为重要的辅助工具。然而,为了克服AIGC的局限性,仍然需要人类设计师的适度介入。具体而言,设计师可以利用AIGC在初期创作过程中生成创意草图,插入参考图像以调整设计风格,并灵活地对图像进行修改、删除和重新编辑等操作。本研究分析了AIGC技术对视觉传达设计领域的影响,并提出了设计师有效利用该技术的方法,期望为AIGC时代的视觉设计领域发展方向提供有益的参考。

study explores the development of AlGC technology and seeks methods for applying it in the initial creativeprocess of visual communication design through case analysis. By doing so, it aims to verify the potential for thecreative application of Al technology and explore the evolving role of visual designers in the AlGC era. First, aliterature review is conducted to investigate the characteristics of AIGC and the tools applicable to visual design.Then, the visual design outcomes such as posters and logos created in AIGC workshops are reviewed andanalyzed to explore how AIGC can be utilized in the initial creative process of visual design. The research findingsconfirm that AIGC can serve as a useful collaborative tool in the early stages of visual design, but also highlightthat appropriate human designer intervention is necessary to overcome the limitations of AIGC.