服务设计视角下国家园体验提升路径研究

Research on the Experience Improvement Path of National Archaeological Site Park from the Perspective of Service Design

为优化国家考古遗址公园体验。文章从政策与学术研究视角对我国国家考古遗址公园的发展现状进行探讨,梳理国家考古遗址公园体验现存问题。基于服务设计理念,将国家考古遗址公园现存问题解构,探讨服务设计对提升国家考古遗址公园体验的必要性,并提出服务设计介入国家考古遗址公园体验提升的三条路径。构建“公共文化空间”产品服务系统,优化利益相关者关系网络,打造主次分明的全触点服务旅程的服务系统有助于提升国家考古遗址公园的服务体验质量。

Purpose:To optimize the experience of the National Archaeological Site Park.Methods:From the perspective of policy and academic research,this paper discussed the development status of China's national archaeological site parks,and sorted out the existing problems of national archaeological site park experience.Based on the concept of service design,this paper deconstructs the existing problems of the national archaeological site park,discusses the necessity of service design to improve the experience of the national archaeological site park,and proposes three paths for service design to intervene in the experience improvement of the national archaeological site park.Conclusion:Constructing a"public cultural space"product service system,optimizing the stakeholder relationshipnetwork,and creating a service system with clear priorities and full-touch service journeys are helpful to improve the service experience quality of the National Archaeological Site Park.