基于品牌文化观培养的商业空间设计课程教学探索与实践

Teaching Exploration and Practice of Commercial Space Design Course based on the Cultivation of Brand Culture Concep

商业空间是企业品牌文化表达的重要载体,高校环境设计专业的商业空间设计课程教学应注重培养学生的品牌文化观念,提升其品牌设计实践能力。为此应将课程的理论授课环节与实践教学环节有机衔接,将学生品牌文化观培养工作贯穿始终,并采取加强师资队伍建设、重视实践教学基地建设、做好课程考核评价改革等保障措施,提升商业空间设计课程授课质量,以培养品牌文化意识浓、品牌设计能力强的高素质环境设计专业人才。

Commercial space is an important carrier for expressing corporate brand culture.The teaching of commercial space design for environmental design majors in universities should focus on cultivating students'brand culture concept and enhancing their brand design practice ability.To this end,the theoretical teaching and practical teaching of the course should be organically connected,and the cultivation of students'brand culture concept should be integrated throughout the course.Measures such as strengthening the construction of teaching staff,attaching importance to the construction of practical teaching bases,and reforming course assessment and evaluation should be taken to improve the teaching quality of the"Business Space Design"course,in order to cultivate high-quality environmental design professionals with strong brand culture awareness and design ability.