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数字技术赋能我国冰雪体育旅游产业高质量发展路径研究

Research on High-quality Development Path of Ice and Snow Sports Tourism Industry Enabled by Digital Technology
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摘要 在数字化浪潮的推动下,中国冰雪体育旅游产业正迎来前所未有的发展机遇。数字技术以其独特的优势,正在为该产业的高质量发展注入强劲动力。冰雪体育旅游作为体育旅游产业的重要分支,其发展前景广阔,但也面临数据保护监管措施不够完善、旅游平台运营缺乏规范性、专业人才供给不足以及相关制度的缺失等一系列挑战。通过深度应用数字技术,不仅能够为冰雪体育游客提供更加精准、个性化的定制服务,还能有效丰富冰雪旅游的互动体验,进而提升整个产业的管理与宣传能力。同时数字技术的引入也将对优化冰雪产业相关人才培养模式产生积极影响。由此可见,数字技术是实现冰雪体育旅游产业高质量发展的关键所在。 Driven by the digital wave,China's ice and snow sports tourism industry is facing unprecedented opportunities for development.Digital technology with its unique advantages,is the high-quality development of the industry into a strong driving force.As an important branch of sports tourism industry,ice and snow sports tourism has a bright future,but it is also faced with a series of challenges,such as imperfect data protection and supervision measures,lack of standardization in the operation of tourism platforms,insufficient supply of professional talents and lack of relevant systems.Through in-depth application of digital technology,not only can provide more accurate and personalized custom-made services for ice and snow sports tourists,but also can effectively enrich the interactive experience of ice and snow tourism,and then enhance the management and publicity capacity of the entire industry.At the same time,the introduction of digital technology will also have a positive impact on the optimization of the ice and snow industry-related personnel training model.Therefore,digital technology is the key to achieve high-quality development of ice and snow sports tourism industry.
作者 薛宇君 XUE Yujun(Jiangsu police officer college,Nanjing Jiangsu 210031,China)
机构地区 江苏警官学院
出处 《冰雪体育创新研究》 2024年第20期43-45,共3页 Research on innovation of ice snow sports
关键词 数字技术 冰雪体育旅游产业 高质量发展 Digital technology Ice and snow sports tourism industry High-quality development
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