后冬奥时代下我国冰雪体育产业发展的机遇与挑战

Opportunities and challenges for the development of China's ice and snow sports industry in the post-Winter Olympics era

该文运用文献资料法和逻辑分析法对后冬奥时代下中国冰雪体育产业发展的机遇与挑战进行研究,发现后冬奥时代下中国冰雪体育产业发展的机遇有国家政策的支持、冰雪体育人口的数量激增、冰雪体育旅游的迅速发展、群众性冰雪赛事活动的广泛开展、科技创新推动冰雪体育产业升级等。后冬奥时代下,中国冰雪体育产业发展面临的挑战有冰雪体育产业体系不健全、冰雪体育专业人才匮乏、冰雪体育文化基础薄弱、冰雪体育产业品牌影响力不足、冰雪体育产业区域发展不平衡等。基于此,提出推动冰雪体育产业链建设、大力培养冰雪体育专业人才、加大冰雪体育文化的传播力度、提升冰雪体育产业的营销能力、加大对南方冰雪体育资源的开发与利用等相关对策。

This paper studies the opportunities and challenges of the development of China's ice and snow sports industry in the post-winter Olympic era by means of literature review and logical analysis,it is found that the opportunities for the development of China's ice and snow sports industry in the post-olympic ERA include the support of national policies,the rapid increase of the ice and snow sports population,the rapid development of ice and snow sports tourism,the extensive development of mass ice and snow sports events,and the promotion of the upgrading of the ice and snow sports industry by scientific and technological innovation.In the post-winter Olympic era,the challenges facing the development of China's ice and snow sports industry include the imperfect ice and snow sports industry system,the lack of professional talents,the weak cultural foundation,the lack of brand influence and the unbalanced development of the ice and snow sports industry in different regions.Based on this,some countermeasures are put forward,such as promoting the construction of the ice and snow sports industry chain,training the ice and snow sports professionals,increasing the dissemination of the ice and snow sports culture,improving the marketing ability of the ice and snow sports industry,and increasing the development and utilization of the ice and snow sports resources in the south.