摘要
近年来,吉林省凭借丰富的冰雪资源和独特的自然景观,冰雪体育旅游逐渐兴起,滑雪场、冰上运动场馆等设施完善,吸引了大量游客。该文运用文献资料法、逻辑分析法等研究方法,分析了吉林省冰雪体育旅游业的发展现状、困境,指出了吉林省冰雪体育旅游业存在产业数字化人才缺失、产业总体体系不完善、产业发展目标不明确等发展困境。并提出吉林省冰雪体育旅游业数字化转型发展对策:数字技术驱动,建设高素质的人才队伍等。
In recent years,with abundant ice and snow resources and unique natural landscape,ice and snow sports tourism has gradually emerged in Jilin Province,with perfect facilities such as ski resorts and ice sports venues,attracting a large number of tourists.By using the methods of literature review and logical analysis,this paper analyzes the present situation and predicament of the ice and snow sports tourism in Jilin Province,and points out that there are some development dilemmas in the ice and snow sports tourism in Jilin Province,such as the lack of digital talents,imperfect industrial overall system and unclear industrial development goals.And put forward the development countermeasures of digital transformation of ice and snow sports tourism in Jilin Province:driven by digital technology,building a high-quality talent team and so on.
作者
刘肖
LIU Xiao(School of Physical Education Baicheng Normal University,Baicheng Jilin 137000,China)
出处
《冰雪体育创新研究》
2024年第22期43-45,共3页
Research on innovation of ice snow sports
关键词
吉林省
数字经济
冰雪体育旅游
Jilin Province
Digital economy
Ice and snow sports tourism
