自媒体在高校科普工作中的作用和实践

The Integration and Innovation of College Science Popularization in the We-Media Era

我国作为世界第二大经济体,世界第一大工业国,实现中华民族伟大复兴的宏伟目标催人奋进,培养高素质人才队伍的需求也越发迫切。科普教育作为高素质人才培养体系中重要环节的地位也愈加凸显。而近年来自媒体平台也犹如雨后春笋般高速发展,如微博、微信公众号、短视频等。自媒体以传播速度快、互动性强、内容丰富多样等特点,成为传播科学知识的重要媒介,而高校作为教育高地,拥有雄厚的师资力量和丰富的教学资源。所以在新形势下,如何借助自媒体的力量,充分发挥其在科普教育工作中的优势是高校要思考的一个重大命题。该文旨在探讨自媒体在高校科普教育中的应用及其学术研究价值,通过案例分析和实证研究,揭示自媒体在提升科普教育质量、推动学术研究发展方面的积极作用。

As the world's second largest economy and the world's largest industrial country,China's ambitious goal of achieving the great rejuvenation of the Chinese nation is inspiring,and the need to cultivate a high-quality talent team is becoming increasingly urgent.Notably within this context stands popular science education—a pivotal component within talent development systems that has gained significant prominence over time.The proliferation of media platforms such as Weibo,We-Chat public accounts,short videos etc.,akin to bamboo shoots emerging from soil;underscores we-media as a crucial conduit for disseminating scientific knowledge due to its rapid communication speed coupled with robust interactivity offering diverse content.Meanwhile institutions like colleges&universities function as educational bastions boasting formidable faculty strength alongside abundant teaching resources.Consequently under these circumstances it becomes imperative for higher education institutions to deliberate on leveraging we-media effectively so they can harness their inherent strengths in promoting popular science education.This study seeks not only delve into exploring how we-media can be applied within college-level science outreach programs but also aims at uncovering its scholarly research potential through comprehensive case analyses&empirical investigations.