乡村振兴背景下酒旅融合发展研究——以洛阳杜康酒业为例

INTEGRATED DEVELOPMENT OF DU KANG WINE AND TOURISM UNDER THE BACKGROUND OF RURAL REVITALIZATION

酒旅融合发展,是推动农村产业融合、实现乡村振兴的有效途径和重要手段。对于洛阳杜康酒旅融合发展来说,其在推动乡村振兴中意义重大。通过梳理洛阳杜康酒旅融合发展现状,发现洛阳杜康酒旅融合发展中存在品牌意识薄弱、酒旅融合专业人才缺乏、酒旅融合深度不足、产业链纵深延展不足等问题,提出打造国内外知名品牌、培育酒旅融合专业人才、增加酒旅融合深度、拓展酒旅融合产业链等对策措施。

The integrated development of liquor and tourism is an effective way and important means to promote the integration of rural industries and achieve rural revitalization.For the integrated development of Du Kang Wine liquor and tourism in Luoyang,it is great significance in promoting rural revitalization.Under the good basic conditions,we should examine the current integrated development situation of Du Kang Wine and tourism in Luoyang,find the problems existing in the integration development of Du Kang Wine and tourism,such as weak brand awareness,lack of professional talents and depth in the integration of wine and tourism,and insufficient extension and depth of the industrial chain.The Du Kang Wine builds well-known domestic and foreign brands,cultivates professional talents,strengthens the integration depth of wine and tourism,and expands the industry chain of liquor and tourism integration.