困境与破局——傈僳族医药文化旅游创新研究

Dilemma and Breakthrough,Research on the Innovation andDevelopment of Lisu Medical Cultural Tourism

医药与文化旅游的产业融合是响应当下群众需求和创新发展战略要求的必然趋势。因此以促进云南省怒江傈僳族自治州旅游业以及民族医药文化的可持续发展为主题,将民族医药文化资源与旅游资源相互转化,使之与怒江自治州得天独厚的旅游环境相融合,充分利用政策红利,准确定位市场,打造医药文化旅游度假胜地、研发精品融合路线、拓展产品市场、培养人才等,实现傈僳族医药文化与旅游产业的合作共生、深度融合,以促进傈僳族医药文化以及怒江自治州旅游的创新发展。

The industrial integration of medicine and cultural tourism is an inevitable trend to respond to the current needs of the masses and the requirements of innovative development strategies.Therefore,with the theme of promoting the sustainable development of tourism and ethnic medicine culture in Nujiang Prefecture,the national medicine cultural resources and tourism resources are transformed into each other,so that they can be integrated with the unique tourism environment and projects of Nujiang Prefecture,make full use of policy dividends,accurately position the market,create medical and cultural tourism resorts,develop high-quality integration routes,expand product markets,cultivate talents,etc.,so as to realize the cooperation and symbiosis between Lisu medical culture and tourism industry.Deep integration,in order to promote the innovative development of Lisu medical culture and tourism in Nujiang Prefecture.