中医药文化在伊朗的传播现状调查及对策研究

Investigation and Countermeasures of the Spread of Traditional Chinese Medicine Culture in Iran

“一带一路”倡议及《中华人民共和国国家中医药管理局与伊朗伊斯兰共和国卫生和医学教育部传统医学合作谅解备忘录》的签署,为中医药文化在伊朗的传播和发展创造了条件。由于2010年后中医药才在伊朗取得合法保障,因此伊朗的中医药传播事业仍处于起步阶段。以伊朗北部城市的青年为研究对象,以问卷调查及访谈的方式,探讨分析中医药在伊朗的传播现状。研究发现,中医药文化向伊朗传播存在传播媒介单一、中医药国际传播人才稀缺、中伊两国医学院校合作机制不完善等问题。调查分析中医药文化在伊朗的传播现状,针对传播现状所面临的问题提出应对策略,为中医药在伊朗传播提供参考。

Due to the initiative of Belt and Road and the signing of the Memorandum of Understanding on Cooperation in Traditional Medicine Between the State Administration of Traditional Chinese Medicine of the People's Republic of China and the Ministry of Health and Medicine of the Islamic Republic of Iran,the spread and development of traditional Chinese medicine culture in Iran have been created conditions.Traditional Chinese medicine was legally protected in Iran after 2010,the spread of traditional Chinese medicine in Iran is still in its infancy.To aim at teenagers in northern Iran,and analyze the current situation of the spread of traditional Chinese medicine in Iran by questionnaire survey and interviews.The study found that the spread of traditional Chinese medicine culture to Iran has a single media,the scarcity of talents for international communication of traditional Chinese medicine,and the imperfect cooperation mechanism between medical colleges in the two countries.To focus on investigating and analyzing the current situation of the spread of traditional Chinese medicine culture in Iran and putting forward countermeasures for the problems faced by the current situation of communication,which provide a useful reference for the future spread of traditional Chinese medicine in Iran.