运营学术活动助力科技期刊品牌建设——以中国激光杂志社为例

Academic activities assist in brand building of scientific journals:A case study of Chinese Laser Press

【目的】探索学术活动的运营模式,助力科技期刊品牌建设,为科技期刊高质量发展提供实施方案。【方法】总结归纳学术活动的类型与品牌建设路径,并以中国激光杂志社为例详细阐述各类学术活动的探索与实践。【结果】与期刊相关的学术活动主要包括学术会议、在线直播、业务培训、评选竞赛、交流座谈等,学术活动的开展可以有效提升科技期刊的行业知名度,共同助力科技期刊品牌建设。【结论】学术活动可拓展科技期刊的学术交流渠道,丰富和提升科技期刊的品牌形象,为建设学术共同体、构建学术社区、推动学科发展发挥重要作用。

[Purposes]This study explores the operational model of academic activities to support the brand building of scientific journals and provide implementation strategies for their high-quality development.[Methods]We summarized the types of academic activities and brand building pathways and elaborated on the exploration and practice of various academic activities using Chinese Laser Press as a case.[Findings]Academic activities related to journals include academic conferences,live streaming,training courses,contests,and discussions.These activities can effectively enhance the industry visibility of scientific journals and contribute to their brand building.[Conclusions]Academic activities broaden the academic communication channels of scientific journals,enrich and enhance their brand image,and play a crucial role in building academic communities and advancing discipline development.