商业数据可视化技术在业务决策中的应用

Application of business data visualization technology in business decision making

在数字经济时代,科学和高效的商业决策日渐成为企业提升核心竞争力的关键所在。文章在系统性分析商业数据可视化技术的内涵、分类与特征的基础上,论述了商业数据可视化技术在业务决策不同场景中的应用,包括市场营销决策、财务管理决策、运营管理决策和战略规划决策,以期对企业开展数字化转型以及开发商业数据可视化技术有所启示。

In the era of digital economy,scientific and efficient business decision-making has gradually become the key to enhancing core competitiveness of enterprises.On the basis of a systematic analysis of the connotation,classification,and characteristics of commercial data visualization technology,this article discusses the application of commercial data visualization technology in different business deci⁃sion-making scenarios,including marketing decision-making,financial management decision-making,operational management decisionmaking,and strategic planning decision-making,in order to provide experience reference for enterprises to carry out digital transformation and develop commercial data visualization technology.