数字化时代背景下的市场营销策略创新研究

Research on marketing strategies innovation in the digital age

随着数字化技术的不断发展和渗透,企业也迎来了新的发展机遇,发展的动力十足,新的市场营销在企业的市场竞争中起着指引性的关键作用。通过分析移动互联网、大数据、云计算、人工智能等数字技术在营销各维度的应用,考察其对产品、价格、渠道、促销策略的影响,提出创新方法。研究表明,企业可借助大数据分析和人工智能技术实现精准营销和个性化服务,提升用户满意度和忠诚度,为企业营销数字化转型提供可行建议,以提高市场竞争力。

With the continuous development and penetration of digital technology,enterprises also usher in the new development op⁃portunities,and the driving force for development is strong.New marketing plays a key guiding role in the market competition of enterprises.By analyzing the application of digital technologies such as mobile Internet,big data,cloud computing and artificial intelligence in all di⁃mensions of marketing,to investigate its impact on products,prices,channels and promotion strategies,and propose innovative methods.Re⁃search has shown that companies can leverage big data analysis and artificial intelligence technology to achieve precise marketing and per⁃sonalized services,enhancing user satisfaction and loyalty,and provide feasible suggestions for the digital transformation of enterprise mar⁃keting to enhance market competitiveness.