微传播助力高校思想政治教育创优机制研究

Mechanism of Micro-communication in the Creation of Excellence in Ideological and Political Education in Universities

依托微传播平台开展高校思想政治教育是时代发展必然,已广泛应用并取得一定成效。但也存在主流价值引领弱化,内容监管难度增大、参与主体理念落伍、技术能力不足等问题,制约了高校思想政治教育的高质量发展。对标困境从内容、实施、协同三个维度发力,构筑外部技术支持和评价、反馈、监控、引导机制,使之形成系统合力,实现微传播助力高校思想政治教育工作创优。

Relying on micro-communication to carry out ideological and political education in universities is the inevitable development of the times,and has been widely used and achieved certain results.However,there are also some problems,such as weakening of mainstream value leadership,increasing difficulty in content supervision,outdated concepts of participants,and insufficient technical ability,which restrict the high-quality development of ideological and political education in universities.To apply micro-communication in helping universities create excellence in ideological and political education work,we could start from the three dimensions of content,implementation and collaboration,and the construction of external technical support and evaluation,feedback,monitoring and guidance mechanisms,so as to form a synergy.