基于KANO模型的文化创意园公共空间质量提升策略

Public Space Quality Enhancement Strategies for Cultural and Creative Parks based on the KANO Model

文化创意园旅游的重点领域是公共空间,如何优化文化创意园公共空间质量以提升其旅游属性还需要作进一步的细致研究。文章运用KANO模型和Better-Worse满意度系数分析法,针对广州市文化创意园公共空间的物质空间环境、文化创意氛围、使用活动、设施设备服务的复杂性,量化解析游客旅游体验视角下文化创意园公共空间质量要素的类型和优化优先级,提出文化创意园公共空间质量提升的设计策略。

The focus area of tourism in cultural and creative parks is public space,and how to optimise the quality of public space in cultural and creative parks in order to enhance their tourism attributes needs further detailed research.Using the KANO Model and Better-Worse Satisfaction Coefficient Analysis,the paper quantitatively analyses the types and optimisation priorities of the public space quality elements of cultural and creative parks under the perspective of tourists'tourism experience,and proposes the design strategies for the improvement of the quality of the public space of cultural and creative parks,taking into account the complexity of the physical space environment,cultural and creative atmosphere,use activities,and facilities and equipment services in the public space of the cultural and creative parks in Guangzhou.design strategies for improving the quality of public space in cultural and creative parks.