新媒体时代视觉传达设计思维模式的转变研究

Research on the Transformation of Visual Communication Design Thinking Mode in the New Media Era

在科技高速发展的背景下,新媒体的广泛普及,彻底改变了信息传播的模式,不仅让信息传播更加大范围和多元化,也革新了信息的呈现形式。在这一过程中,视觉传达设计发挥着极为重要的作用。然而,传统的视觉传达设计思维模式与新媒体时代发展需求不相适配,需要做出及时转变,以更好地满足现代新媒体用户不断变化的个性化追求和互动需求,从而提高信息传达的质量,推动视觉传达设计领域的长足发展。

Under the background of the rapid development of science and technology,the wide popularization of new media has completely changed the mode of information dissemination,not only making the information dissemination more extensive and diversified,but also innovating the form of information presentation.In this process,visual communication design plays an extremely important role.However,the traditional thinking mode of visual communication design is not compatible with the development needs of the new media era,and timely changes need to be made to better meet the changing personalized pursuit and interactive needs of modern new media users,so as to improve the quality of information communication and promote the long-term development in the field of visual communication design.