地域文化背景下旅游文创产品设计研究

Research on Tourism Cultural and Creative Products under Regional Cultural Background

随着人们的生活水平越来越高,人们的旅游需求持续增加,这对促进旅游文创产品的消费起到重要作用。但就现实情况而言,旅游文创产品设计存在一些问题,如同质化现象严重、市场调研不足、跨界合作较少等,这不仅影响了产品销量,也制约了地域文化的传播。基于此,本文就从地域文化视域下旅游文创产品设计的作用出发,简单探究了旅游文创产品设计现状和有效策略,希望能为相关人士提供价值参考。

With the standard of living is better and better,people's tourism demand continues to increase,which plays an important role in promoting the consumption of tourism cultural and creative products.However,in reality,there are some problems in the design of tourism cultural and creative products,such as serious homogenization,insufficient market research,less cross-border cooperation,etc.,also restricted the spread of regional culture.Based on this,this article from the perspective of regional culture tourism creative product design,a simple study of the status quo of creative product design and effective strategies,in the hope of providing valuable reference for the relevant people.