乡村振兴背景下农产品区域公用品牌设计发展研究——以义乌红糖为例

Research on the Development of Regional Public Brand Design of Agricultural Products under the Background of Rural Revitalization——Take Yiwu Brown Sugar as an Example

在我国积极推进乡村振兴战略的背景下,农产品区域公用品牌的建设对于该行业发展具有重要意义,是推动乡村产业升级的重要举措。本文探讨了农产品区域公用品牌在乡村振兴中的重要作用,以义乌红糖为研究对象,分析其现状及存在的问题,并提出构建完善的品牌视觉形象、融合地方文化、加强区域品牌合作及优化场景展示设计的发展策略,强调品牌设计在提升义乌红糖市场竞争力和文化影响力中的重要性。通过打造统一的品牌视觉形象、设计相应的产品包装以及做好地方文化宣传,帮助义乌红糖形成特色农产品区域公用品牌,助力乡村振兴。

Under the background of China's active rural revitalization strategy,the construction of regional public brands of agricultural products is of great significance to the development of this industry,and is an important measure to promote the upgrading of rural industry.This paper discusses the important role of agricultural regional public brand in the rural revitalization,yiwu brown sugar as the research object,analyze the present situation and existing problems,and puts forward the building perfect brand visual image,fusion of local culture,strengthen regional brand cooperation and optimize the scene of design development strategy,emphasize the brand design in yiwu brown sugar market competitiveness and cultural influence.By creating a unified brand visual image,designing the corresponding product packaging and doing a good job in local culture publicity,help Yiwu brown sugar to form a regional public brand of characteristic agricultural products,and help rural revitalization.