新中式元素在烘焙品牌设计中的应用研究——以米苏烘焙品牌为例

Research on the Application of New Chinese Elements in Baking Brand Design——Taking the Mi Su Baking Brand as an Example

随着民族自信的增强和国潮风的兴起,新中式烘焙品牌逐渐成为市场的新宠。然而在同类品牌设计中,同质化严重,缺少具有独特视觉符号的设计,影响消费者的购买欲望以及我国优秀传统文化的传播。因此,本文以新中式元素为出发点,通过案例分析和市场调研,探讨了新中式元素在烘焙品牌设计中的具体应用方式及传播途径,为烘焙品牌的发展提供了有价值的参考。

With the increase of national confidence and the rise of China-Chic,the new Chinese baking brand has gradually become the new favorite of the market.However,in the design of similar brands,there is serious homogenization and a lack of designs with unique visual symbols,which affects consumers'purchasing desire and the dissemination of China's excellent traditional culture.Therefore,starting from the new Chinese elements,this article explores the specific application and dissemination channels of new Chinese elements in baking brand design through case analysis and market research,providing valuable references for the discovery of baking brands and enhancing the influence of traditional Chinese culture in China.