某水运工程咨询设计企业智慧港口发展战略研究

Research on Smart Port Development Strategies by a Consulting and Design Firm of Waterway Transport Engineering

首先从智慧港口政策入手,总结分析了国家有关指导文件、规定。然后调研了港口建设单位单位、行业内竞争对手、信息技术企业、某水运工程咨询设计企业等内外部主体,在智慧港口领域的发展现状。运用现代企业战略理论、SWOT分析、层次分析等科学研究方法,对该企业智慧港口建设发展状况进行了量化分析计算,结合该企业的特点,分析其在发展智慧港口业务过程中的优势、劣势、机会、威胁,对其在面对智慧港口蓬勃发展的新形势下制定何种发展战略进行了探讨。

Based on the policies involving smart port,the relevant China national guiding documents and regulations were summarized and analyzed.And then,the development statuses of the internal and external entities in the field of smart port were investigated,including the port construction units,the competitors in port engineering field,the information technology companies,and a consulting&design firm of waterway transport engineering.At the same time,the quantitative analysis and calculation were made for the development status of the firm in the field of smart port by applying such scientific research methods as modern enterprise strategy theory,SWOT analysis,and Analytic Hierarchy Process.Combining with the characteristics of the firm,its advantages,disadvantages,opportunities and threats were analyzed during the process of developing smart port business.In addition,the specific strategies set by the firm were discussed subject to a boom in smart port.