夯吾苗寨非物质文化遗产与体育旅游融合发展路径研究

Research on the Integrated Development Path of the Intangible Cultural Heritage and Sports Tourism in Hangwu Miao Village

国家积极推进文化和旅游深度融合发展,让数字技术赋能文旅高质量发展。文化是旅游的灵魂,而非物质文化遗产作为人类精神赓续的源泉,有望为旅游发展再次注入新的活力。夯吾苗寨作为少数民族聚居地的代表,保存了较为完整的非遗风貌和民族体育传统文化,旅游发展初见成效。通过文献分析和田野调查等方法,结合村寨文化实际和旅游规划等相关内容,巧借数字技术助力,从非物质文化遗产与体育旅游融合的发展价值及困境两个方面进行分析,提出人才血液赓续化、体旅勾连互动化、组织管理系统化、效益再创链条化四条优化路径。

The country actively promotes the deep integration of culture and tourism,empowering high-quality development of culture and tourism with digital technology.Culture is the soul of tourism,and intangible cultural heritage,as the source of human spiritual continuity,is expected to inject new vitality into the development of tourism.As a representative of ethnic minority settlements,Hangwu Miao Village has preserved a relatively complete intangible cultural heritage and traditional ethnic sports culture,and has achieved initial results in tourism development.Through literature analysis and field investigation methods,combining the reality of village culture and tourism planning and other related content,this study analyzes the development value and challenges of integrating intangible cultural heritage with sports tourism and explores four optimization paths:talent succession,sports and tourism linkage interaction,organizational management systematization,and benefit creation chain.