健康中国战略下贵州体育旅游产业发展路径优化研究

Research on the Optimization of the Development Path of Guizhou's Sports Tourism Industry Under the Healthy China Strategy

该文运用文献资料、田野调查等方法,探究贵州体育旅游产业发展价值与困境,并提出优化路径,为推动贵州体育旅游产业实现高质量发展提供参考和借鉴。研究认为,健康中国战略下,贵州体育旅游产业具有促进健康生活方式、带动地方经济发展、提升旅游品牌形象等价值,但也面临基础设施不完善、产品创新不足、市场营销不到位等困境。因此,应推动产业转型升级、加强资源整合与创新、改善政策支持环境。

By using the methods of Literature Review and Field Investigation,this paper explores the development value and difficulties of the sports tourism industry in Guizhou,and puts forward the optimization path,so as to provide reference for promoting the high-quality development of the sports tourism industry in Guizhou.According to the research,the sports tourism industry in Guizhou under the strategy of Healthy China has the value of promoting healthy lifestyle,driving local economic development and enhancing tourism brand image.However,it also faces difficulties such as imperfect infrastructure,insufficient product innovation and inadequate marketing.Therefore,it id necessary to promote industrial transformation and upgrading,strengthen resource integration and innovation,and improve the policy support environment.