铜仁市马拉松推动乡村体育旅游发展的路径研究

Research on the Path of Promoting Rural Sports Tourism Development Through Marathon in Tongren City

该文运用文献资料法、访谈法等科研方法,对贵州省铜仁市马拉松赛事进行研究分析。探索体育赛事与乡村体育旅游融合发展的新路径,寻求铜仁市马拉松赛事的价值,并针对目前的问题,提出优化路径。通过强化地方文化与体育活动的融合、提升基础设施与服务质量、优化体育赛事的组织、加大宣传推广力度、注重可持续发展等方式,持续推动铜仁体育事业的发展,不断推动乡村体育旅游的发展,为助力乡村振兴起到积极作用。

This article uses scientific research methods such as Literature Review and Interview to study and analyze the Marathon event in Tongren City,Guizhou Province.It explores new paths for the integrated development of sports events and rural sports tourism,in order to seek the value of the Tongren City Marathon event,and proposing optimization paths for current problems.By means of strengthening the integration of local culture and sports activities,improving infrastructure and service quality,optimizing the organization of sports events,increasing publicity and promotion efforts,focusing on sustainable development,it continuously promotes the development of sports in Tongren and rural sports tourism,playing a positive role in assisting rural revitalization.