城市家具感知价值、地方依恋与忠诚度的关系研究

A Study of the Relationship Between Perceived Value,Place Attachment,and Loyalty to Urban Furniture

探讨城市家具感知价值对忠诚度的影响,有助于增强居民对城市家具的情感联结和重访意愿。基于S-O-R理论,以茂名市小东江为案例地,运用结构方程模型分析方法,验证城市家具感知价值对忠诚度的影响及作用机理。研究表明:城市家具感知价值显著正向影响地方依赖、地方认同和忠诚度;地方依赖和地方认同正向影响忠诚度,地方依赖正向影响地方认同;地方依赖与地方认同在城市家具感知价值与忠诚度之间具有中介效应,且城市家具感知价值可通过地方依赖和地方认同间接影响忠诚度。在此基础上提出城市家具设计策略,为创造出人性化和充满活力的城市家具提供参考。

Exploring how the perceived value of urban furniture influences loyalty can help strengthen residents’emotional connection and their willingness to revisit urban furniture.Drawing on the Stimulus-Organism-Response(S-O-R)model,this study uses Xiaodongjiang in Maoming City as a case study and employs structural equation modeling to verify the impact and mechanism of perceived value on loyalty.The findings indicate that the perceived value of urban furniture significantly and positively influences place dependence,place identity,and loyalty.Place dependence and place identity positively affect loyalty,with place dependence also enhancing place identity.Additionally,place dependence and place identity mediate the relationship between perceived value and loyalty,suggesting that perceived value can indirectly influence loyalty through these factors.Based on these insights,the study proposes urban furniture design strategies to guide the creation of humanized and vibrant urban environments.