跨媒体叙事视角下古籍的大众化出版现状与优化策略探究———以《史记》为例

Exploring the Current Status and Optimization Strategies of the Mass Publication of Ancient Books from a Cross-Media Narrative Perspective:Taking Records of the Grand Historian as an Example

随着科学技术的发展和互联网的普及,古籍出版行业的大众化传播与媒体融合趋势日益显著。从跨媒体叙事的角度出发,将《史记》作为具体分析对象,来考察目前古籍大众化出版的主要形式及其特征,分析其在媒体融合过程中面临的挑战,并对未来我国古籍的大众化出版提出优化策略。

With the advancement of science and technology and the widespread use of the Internet,the trend towards mass dissemination and media convergence in the ancient books publishing industry has become increasingly prominent.This paper uses Records of the Grand Historian as a case study to examine the main forms and characteristics of mass publication of ancient books from a cross-media narrative perspective,analyze the challenges faced during the process of media convergence,and propose optimization strategies for the future of mass publication of ancient books in China.