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乡村公共数字文化服务的“技术异化”与扬弃路径——基于“价值-制度-行为”的分析框架

Technical Alienation and Promotion of Rural Public Digital Cultural Services:Based on the"Value-Institution-Behavior"Analytical Framework
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摘要 [目的/意义]乡村公共数字文化服务极大增强了公共文化服务的可及性,然而实践过程中出现了数字技术的异化。揭示“技术异化”的底层逻辑并寻找数字技术赋能乡村公共文化服务的路径具有重大理论与实践意义。[方法/过程]从乡村公共数字文化服务的研究现状出发,构建“价值-制度-行为”的三维分析框架,将扩展个案法应用于浙江省Y乡的案例上,探讨乡村公共数字文化服务因价值割裂、制度失衡、行为失范而产生的“技术异化”现象。[结果/结论]对标三维分析框架的具体要素,结合扩展个案法对宏观微观互动的聚焦,提出以人民为中心的价值理念引导乡村公共数字文化服务建设目标、以更加完备的制度体系保障乡村公共数字文化服务建设过程、以更加规范的主体行为共享乡村公共数字文化服务建设成果等具体路径,全面推动数字技术与乡村公共文化服务紧密均衡地结合,发挥乡村公共数字文化服务应有的效用。 [Purpose/Significance]Rural public digital cultural service is a new module of public cultural service,and the current relevant research mainly starts from two independent perspectives,namely external institutional structure and internal subjective action,and constructs the research paradigm of"system-behavior".However,this framework still has room for improvement in order to reveal the phenomenon of"technical alienation"in practice."Technological alienation"is essentially a deviation from the value level,and the original framework is difficult to effectively reveal the influence of value on the impact of digital technology on rural public cultural services,so this study introduces the value factor to provide new theoretical perspectives and analytical frameworks for the existing research,in order to comprehensively reveal the underlying logic of"technological alienation"and to find the path of digital technology-enabled rural public cultural services.[Method/Process]Starting from the current situation of rural public digital cultural services,this study constructs a three-dimensional analysis framework of"value-institution-behavior"and applies the extended case study method to the case of Y Township in Zhejiang Province to explore the phenomenon of"technological alienation"of rural public digital cultural services,such as the de-domainization of public cultural service content,information risk aggregation,and"digital authoritarian"production,which is caused by the fragmented value,institutional imbalance,and unruly action.This"technological alienation"has seriously affected the effectiveness of public digital cultural services.[Results/Conclusions]According to the specific elements of the three-dimensional analysis framework of"values-institutions-behavior"alignment,combined with the extended case study method focusing on the study of macro-micro interactions,it is proposed that the people-centered value concept guides the goal of building rural public digital cultural services,a more complete institutional system protects the process of building rural public digital cultural services,and a more standardized subjective behavior shares the results of building rural public digital cultural services.Based on the above paths,the"technical alienation"of rural public digital cultural services will be abandoned.This study still has shortcomings in the use of research methods in this field,while the framework of"value-institution-behavior"has some explanatory power,but still differs from the complex reality of the society due to the lack of empirical material.In the future,we plan to increase the empirical research on rural public digital cultural services to verify the conclusions of this study and to further refine the measurement of the level of rural public digital cultural services.
作者 翁迎港 WENG Yinggang(School of Marxism,Hainan Normal University,Haikou 571127;Shaanxi Unified Front Theory and Practice Research Center,Xi'an 710199)
出处 《农业图书情报学报》 2024年第8期56-68,共13页 Journal of Library and Information Science in Agriculture
基金 国家社会科学基金重点项目“国家重点生态功能区共同富裕的县域推进策略研究”(23AKS031) 海南省2023年研究生创新科研课题“国家重点生态功能区城镇化社区共同富裕推进策略研究”(Qhyb2023-143)。
关键词 乡村公共数字文化服务 技术异化 价值理念 制度建设 个体行为 rural public digital cultural services technological alienation value concept institution building individual behavior
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