医患人格相似性对在线医疗交互效果的影响研究

Study on the Influence of Doctor-patient Personality Similarity on Online Medical Interaction

本研究基于大五人格理论、人际吸引理论和信息质量理论,探索了在线医疗平台中医患人格相似性对交互效果的影响。研究建立了一个包括开放性、责任心、外向性、宜人性和神经质五个人格维度的医患人格相似性与在线交互效果之间的OLS模型和岭回归模型,并进一步考察了医生职称和患者疾病风险的调节作用。实证结果表明,医患人格相似性整体上对交互效果具有正向且显著的影响。具体来说,患者的疾病风险在医患人格相似性与交互效果之间起到正向调节作用,而医生的职称则表现为负向调节作用。在五项人格维度中,开放性、外向性和神经质的相似性对医患交互效果具有积极影响,而责任心和宜人性的相似性则未显示出明显的正向作用。本研究不仅提高了在线医疗互动的理论认识,而且为在线问诊平台的优化及医疗政策制定提供了实证支持。

Based on the Big Five personality theory,interpersonal attraction theory and information quality theory,this study explored the influence of doctor-patient personality similarity on the interaction effect in online medical platform.An OLS model and a Ridge regression model were established for the relationship between doctor-patient personality similarity and the online interaction effect,including five personality di-mensions of openness,conscientiousness,extroversion,agreeableness and neuroticism,and the modera-ting effect of doctor titles and patients disease risk was further investigated.The empirical results show that doctor-patient personality similarity has a positive and significant impact on the interaction effect.Specifically,the patient's disease risk has a positive moderating effect between doctor-patient personality similarity and interaction effect,while the doctor's professional title has a negative moderating effect.A-mong the five personality dimensions,the similarity of openness,extroversion and neuroticism had a posi-tive effect on the doctor-patient interaction,while the similarity of conscientiousness and agreeableness did not show a significant positive effect.This study not only improves the theoretical understanding of online medical interaction,but also provides empirical support for the optimization of online consultation platform and medical policy formulation.